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SP 10-10a – Guidelines for Marketing and Advertising

Colorado Community College System / System Procedure

SP 10-10a

EFFECTIVE: June, 1993
REVISED: February 21, 1994
REVISED: July 1, 1997
RETITLED: September 14, 2000
RETITLED: August 25, 2001
REVISED: May 22, 2002
REVISED: December 8, 2021
REVISED: October 12, 2022
RENUMBERED: October 12, 2022

REFERENCE(S): Board Policy (BP) 10-10, Official Communications

APPROVED:

/ Joseph A. Garcia /
Joseph A. Garcia, Chancellor

APPLICATION

This procedure applies to the Colorado Community College System, including its Colleges (CCCS or System).

GUIDELINES

  1. Marketing and advertising are permitted in any market, but collaboration is encouraged when marketing in the local community of another CCCS College, pursuant to System Procedure (SP) 9-40a, CCCS Designated Statewide Service Area.
  2. Colleges should not advertise and market with the use of stationary and local traditional platforms in the local communities of other CCCS Colleges (e.g., local print outlets and fixed signage/billboards). Colleges should avoid using digital marketing that encroaches in the local communities of other CCCS Colleges without prior notice and consultation with the respective college(s).
  3. Informational inserts and schedules may be distributed through newspapers and/or bulk mailing, whichever is more cost efficient.
  4. Public service announcements are encouraged and should/will be explored.
  5. Individual Colleges are encouraged to use current traditional and digital marketing and advertising platforms to reach targeted audiences.
  6. Colleges may purchase newspaper, magazine, or periodical ads (print or online) for marketing, advertising and publication needs.
  7. Discretion should always be used in deciding content of marketing and advertising. Informational materials are encouraged. Comparison/directly competitive copy against other CCCS Colleges is discouraged.
  8. Consortium marketing and advertising, such as metro or rural Colleges, is highly recommended and should be explored for reasons of cost efficiencies and impact.
  9. Colleges are encouraged to look for authentic ways to integrate equity and inclusion and diverse populations into stories, written materials, websites, and all other communications.

REVISING THIS PROCEDURE

CCCS reserves the right to change any provision or requirement of this procedure at any time and the change shall become effective immediately.